By John Canan
August 8, 2005
"We really want to see good models succeed", says Vertical Leverage founder and Senior Consultant, John Canan. "I have watched many great ideas get bogged into oblivion by a lack of awareness of how to apply proper technology practices and seen company's spend their way into the red, thinking they would "buy" their success." Our aim is "provide robust One-on-One planning, development, and consulting, including vendor relationship, and technology development with real and honest feedback loops and engaging a time honored mentoring process that teaches our clients to do for their business what we are doing for them, to enable a cross pollination of successful trends and activities with the organization".
Some recent Re-organization and Incubation Practices:
Philadelphia
House and Home Magazine: Business will be launching a internet based application that will change some industry trends and create new industry sub-sets in the process.
Down2Earth Adventures: Firm specializing in Adventure Based Travel, Conshohocken, Pa. Developed long term strategy to enable D2E Adventures to use the internet to first lower marketing costs while increasing customer acquisition, use the internet to deepen existing customer relationships, and using technology and Gonzo style internet methods, to increase product offerings and expand the customer base.
ReviewNet Services Corporation: Changing its business model to reorganize the company and change the way its business gets done, incorporating onshore and off-shore processes, development, system implementation, and large scale Information Technology recruiting project.
Village of Skippack: With urban sprawl bringing more rural communities closer together and increasing the competition that a small business service association faces with new member acquisition and member retention, Vertical Leverage consulted with the SVBA to provide a member attraction, retention, and promotion portal that breeds gonzo style permission marketing into the whole process and enables participating merchants to get one-on-one with their virtual customers (and to engage with them to become standard old brick and mortar customers).
Xek, Inc.: Reorganization of product line, and Global Market Expansion.
Vertical Leverage Corporation, based outside of Philadelphia, Pa in Harleysville. More information can be found at www.verticalleverage.com Or by calling 215-256-1333
Also as part of the Business Model Incubation Program run by Vertical Leverage,
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